Insight
Clear Thinking for a Changing Media Landscape
Advertising technology changes quickly. The purpose of TorVista Insights is to make those changes understandable and useful for business owners and marketing leaders. Here you will find practical guidance on media strategy, audience planning, paid search, ChatGPT advertising, programmatic media, connected TV, streaming video and audio, measurement and the decisions that shape an effective campaign.
Initial Featured Articles
What ChatGPT Advertising Means for Growing Businesses
A practical introduction to an emerging channel and how it may fit alongside paid search and other media.
When Programmatic Advertising Makes Sense for a Growing Business
A plain-language look at what programmatic can do, when it fits and what questions to ask before investing.
Connected TV vs. Traditional Television Advertising
How the viewing experience, targeting options, buying methods and measurement differ—and when the channels can work together.
What ChatGPT Advertising Means for Growing Businesses What Business Owners Should Expect from Advertising Reports
The difference between activity metrics and meaningful business indicators, along with questions every report should answer.
How Small Businesses Should Approach a Digital Advertising Budget
A framework for setting priorities before dividing a budget across search, streaming video, display and audio.